“equal parts hype queen, patient guide, and creative powerhouse”​
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Why hello there! Happy you found me on the good old internet.
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I'm Tiffany, a high-energy human. I have done and do many things. It's a little confusing but also makes perfect sense in hindsight! I love creating, building, making order our of chaos, and chocolate. Basically, I now do marketing. But... there's a story here. And marketing is like 6 million things.
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I started my career as a classical clarinetist and professor of clarinet, music theory, and many other fun things after getting a doctorate from the Eastman School of Music.
Then I found my way into digital content, social media, entrepreneurship, marketing, and consulting. But I was always interested in getting people on board with my enthusiasm, starting with running Camp Sunshine out of my garage when I was in 6th grade for neighborhood kids during the summer... so all of this does make a lot of sense in hindsight.
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After living everywhere from Rochester to Germany to now Berkeley, my current day job is being the Associate Director of Marketing at Cal Performances at UC Berkeley. I love it.​ I also consult with folks when I have time on brand, digital content, social media, funnels, basically putting themselves and their work on the internet. Since my son was born, juggling it all has been a real adventure, and a challenge most days I'm excited to take on.
But speaking of my son: my main job these days is being his mom and most enthusiastic playmate and teacher. (Wolfie, as we call him, was born in early 2025.)
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And my enthusiasm for watching him learn and grow, and how it reminded me of my teaching days, inspired me to start a parenting account and create a few coloring books.
Bullet Point Version​​
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Mom of Wolfie (born in early 2025) living in Berkeley, CA
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Obsessed with teaching, learning, creativity since I can remember; also obsessed with pens, East Fork Pottery and Heath Ceramics, good dark chocolate, sourcing high quality food... I'll stop.
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Found music in middle school and later decided to combine my loves for performing/music/teaching and become a clarinet professor. That led some interesting places from upstate NY to Germany.
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Spent (too many) years in school getting a Doctor of Musical Arts degree in clarinet performance & literature from the Eastman School of Music plus stops at FSU (undergrad) and Trossingen, Germany for some chamber music studies in the Black Forest...
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During and after school, I taught at Virginia Commonwealth University, Nazareth College, Syracuse University, SF Conservatory, and too many more places to remember.
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Presented on various topics about the clarinet and pedagogy at a lot of conferences from Virginia to Belgium
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Performed at as a soloist and frequent substitute with the Richmond Symphony and a whole lotta other places and with a lot of great friends
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Co-Directed the Digital Clarinet Academy from 2020-2025; built a 6 figure business plus 15k followers. Through this, built some pretty serious digital content skills.
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Moved to the Bay Area in 2021. Had to stop my university teaching gig, so I applied to and got a job doing digital content/social media at Cal Performances, a big performing arts presenter at UC Berkeley. Built that Instagram account from 3k to over 20k in two years.
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On the side, I started Tiffany Valvo Creative to consult with a lot of amazing creatives to build their brand, digital presence, content strategy and more. I've built websites, launched podcasts, put things on sale, created 8 million social media posts, set up email marketing funnels, and been a general hype person to many folks trying to get their ideas into the world. Some former clients include Susanna Klein; Catherine Beeson; Lisa Niemeier; Nicole Maurantonio; Loon Lake Live
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My current day job is being the Associate Director of Marketing at Cal Performances and I'm running a fun Instagram account about mothering/adulting.
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In 2026, I launched a series of Musical Coloring Books and Cards that combine basically all the things I love.
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In the other hours of the day, I mostly cook food for my family and play with Wolfie. And try not to be stressed... but somehow I get more stressed when I do less things. It's a real conundrum. ;)
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At the end of the day, I think everything I've done and do comes back to this: I energize and empower people.​